What is People-First Branding?

Transforming individuals into focused brand ambassadors who drive competitive advantage, loyalty, profits and enthusiasm one client interaction at a time through a combination of talent, training and image development. Our bundled programs include soft skill workshops and individual coaching in the channels of: Leadership Development Executive Presence Wardrobe/Grooming Speaking Skills Business Etiquette

Read More

Make Mine A Million Recipient

Callosum is thrilled to share we were chosen as 1 of 5 winners of the micro Make Mine A Million competition by Count Me In! We are so very grateful for your support. We will be attending the annual conference in San Francisco Nov. 7-9, 2010. Please let us know if you’ll be there as well.…

Read More

Breakdown Growth Barriers

Our final post on the messaging behind People-First BrandingSM: Last week discussed how breakdowns show up personally and professionally when an individual has ineffective interactions. This week we discover the business implications. It may show up in a variety of ways including: a lack strategic business alignment, questionable real-world needs linkage; programming for programming sake;…

Read More

Ineffective Brand Ambassador Implications

Let’s continue last week’s post in which we covered the Callosum value proposition (We specialize in People-First BrandingSM. We believe the individual should be the first representative of a brand, not the last brand representation. We make clients more effective by making them more impactful to the audiences that matter). This week I’ll explain how…

Read More

“The Human Element of Branding” @ Illinois Technology Association

7:30 – 9:00am | Illinois Technology Association – Marketing Roundtable.  – “The Human Element of Branding”. Guest Speaker, Clare Hefferren of Callosum Creative. Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities.…

Read More

Polished Fumble Leads to People-First Branding

As a business owner I wear many hats. This week I stepped back to look Callosum’s messaging. Inspired by our history, I share our story and welcome your comments. Where did People-First BrandingSM come from? With corporate experience in branding, fashion, graphic design and project management my brain thinks in brands and easily sees brand…

Read More