Archive for June 2008
another newsletter | no way josé!
client relations tip: Marketers say “stay in touch with your customers, so you stay at the top of their mind when needs arise”. Many have chosen the digital newsletter route. Fantastic; however, do you want yet another newsletter? It’s equally important to provide VALUE to your customer. Tip: rename the e-marketing piece “Quarterly XYZ Tips”.…Read More
save a stamp | increase your image w/e-marketing
client relations tip: I received a boutique newsletter in the mail today. I know the shop well and LOVE IT! But, the pretty dress in the shop window sure didn’t feel the same as the crumpled, spring rain drenched, flimsy flier I received. Brand disjuncture. May I suggest jumping on the user-friendly bandwagon of emarketing. Check out…Read More
corpus callosum [cor·pus cal·lo·sum] | corpus what?
Pronounced: [kawr-puhs kuh–loh-suhm] n. pl. corpora cal·lo·sa (kə-lō’sə). According to the American Heritage Dictionary: the arched bridge of the nervous tissue that connects the two cerebral hemispheres, allowing communication between the right and left sides of the brain. For Callosum Creative staffers, this means we design with function and design in mind at all times. We bridge the…Read More