Blog
Finding My Footing as a Corporate Athlete
Startup Colorado continues the blog series of the intersection of entrepreneurialism, burnout, and flow state. In this installment, written by Callosum Founder, Clare Hefferren, she shares what burnout feels like and how, through positive psychology and an active recovery plan, she redesigned not only her professional life but surprisingly also her personal life. Excerpt: For…
Read MoreChasing the Ground: From Blueskies to Burnout
Callosum Founder and CEO, Clare Hefferren, is pleased to present a blog series written for Startup Colorado. In this first installment, Clare reveals how a serious ski injury not only set her up for major burnout but also put her on a path to discovering a better way of managing her business and life. Excerpt:…
Read MoreReactive to Proactive Branding
Look at your year, month, and the week ahead and plan the most important focus tasks. It’s easy to work reactively. Let’s get you from reactive to proactive.
Read MoreOnto 2021 Optimism with a Fresh Brand
Many are relieved to have 2020 approaching the rearview mirror. There is no doubt that this past year has been a roller coaster ride. As our daily lives saw a drastic change this past year, so did our brands, businesses, and relationships. At Callosum, we are determined to help you overcome obstacles you may have…
Read MoreCommunication Is Key
Public Speaking Can Be As Zen As Forest Bathing Communication is essential in all societies and cultures. It allows us to form connections, influence decisions, motivate change, and build trust. Public speaking stands as one of the important and difficult forms of communication, yet is a vital skill. It affects everyday interactions with your work…
Read MoreCallosum Is Protecting Our Winters
For starters, Callosum calls Vail, Colorado home which means that we are heavily invested, both figuratively and metaphorically, in this beautiful mountain town. When Callosum became members of 1% for the Planet, we knew partnering with Protect Our Winters, lovingly called POW, was the right choice for our business, our planet, and our future. What…
Read MoreBrainwaves: Sept 2020 edition
For people that want the best for their brand Today I bring you inside information on how we bring a brand to life. First, you’ll find a video explaining why it is important to nurture your brand and what we do to make it even stronger. Not convinced? Scroll down to see how we worked with…
Read MoreCallosum Client: Otero Taproom
Callosum is always enthusiastic to work with new brands. When the opportunity to help Wayfinder Coop with a robust new project came up, we were up for the task. Callosum founder, Clare, was offering complimentary Branding Office Hours – much like professor office hours – to the Wayfinder members. As happens when you hang around…
Read MoreAs A Member Of 1% for the Planet
It’s no secret that, here at Callosum, we love to be outside. At the same time, as a business, the industry often sits inside working while using our planet’s precious resources for projects, events, and campaigns. Callosum is a member of 1% for the Planet to make up for this frustrating quandary. Read more about…
Read MoreWe Value Our Values
Callosum’s 2019 rebrand helped us answer our why, complete with a brand audit and even a new, meaningful logo. We knew that as we value our values, it would guide our growing brand. A 2019 Forbes article describes it like this: “By identifying your company’s core values, you can better define your culture — your…
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