Archive for August 2008

Due to popular demand, the Callosum blog is now accepting comments! May the flood gates open and my brain burst forth. I welcome your comments and questions in regards to branding of your company and yourself. Fondly, Clare J. Hefferren, President

leadership presence tip: Entrance fee required. Are you worth the ticket price? If you were to charge a fee for clients to experience YOU, what would you do differently? What would ensure they’d feel the price was worth every dime?

client relations tip: There’s a sure way to make each email/newsletter is a memorable experience. Pretend that customers are paying to receive your messages. Strategies to help you create value: 1) Group important details, like an order confirmation, in the upper right corner. 2) Include complete contact information for your customer service department including hours.…

wardrobe tip: With budgets slim, how to stay on top of fashion trends without emptying your pocketbook? Take a stroll through your closet. With an objective view, you’ll be amazed at what you can stir up. Ladies, transition your summer wares by adding layers [tights, gloves, scarves]. Mix Summer sheers and silks with Fall tweeds…

leadership presence tip: How much have you invested in marketing collateral? Gazillions it seems. Unfortunately what is often overlooked is a focus on the people who carry your brand around every day. It’s the receptionist, the field sales reps, the account execs, the interns… Every word, outfit, manner, posture they “utter’ is part of your…