Callosum Blog A Broken Brand Feature Image

Have you ever been embarrassed to hand out your business card? Or cringe when they ask for your website url? I own it. We made the cardinal sin of neglecting our own brand as we were distracted by client projects. It was a big fall. #bridesmaidsyndrome You know what? I was ok with a scraped…

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Outdoor Retailer SnowShow Event Feature

Trade Show: January 28-31.On-Snow Demo Days: February 3-4, 2020. Callosum’s niche is the Outdoor Industry and Mountain Lifestyle industries so our course our jam is the Outdoor Retailer Show! We’d love to chat at Denver’s Outdoor Retailer Snow Show at the Denver Convention Center. We plan to attend Industry Intelligence Day on January 28th in addition to…

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Work in the Outdoor Industry and have a question? Starting Sept 11th, you can find Callosum’s founder, Clare, at Denver’s Wayfinder Co-op bi-weekly for office hours starting September 11th. Learn more here: https://bit.ly/2MIaRzZ The goal of holding office hours is to allow startup and early-stage companies/entrepreneurs the opportunity to spend time with an experienced brand marketing professional. Similar…

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After attending the quarterly Outdoor Industry Women’s Coalition (OIWC) regional event in Boulder last week, I walked away with an intellectual buzz. As I’m committed to aligning my passions for the outdoors, innovation and supporting women, being a member of OIWC is an easy choice for me. While the event focused on mountain biking thanks to…

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Callosum blog kismet joe

I’ve been having a lot of what I call ‘Cup of Joe’ chats lately. Why? Because: There are really cool people I’d like to get to know. To get outside of my head and hear a new perspective. To find my peeps globally for inspiration, mentorship and friendship. People are naturally either a connector or…

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According to Forbes’ Jeanne Meister, 2014 is going to be the year social integration becomes the status quo. Baby boomers and older have learned to embrace social media tools — years later they’ve caught up with the younger generations. The use of social media inside companies will be increasing for tasks such as staff intranet…

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Callosum finds inspiration through Ted videos. If you’re not familiar with Ted.com add it to your professional development bucket list. This week we watched Amy Cuddy deliver her “Your Body Language Shapes Who You Are.” Amy, a social psychologist, discusses body language and how it shapes who you are. Her research shows we can change other people’s…

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Is your brain constantly thinking and won’t stop? Just like sleep revives the body, the brain requires rest as well. Without rest a brain can spiral, fatigue and make decision-making difficult — all which cause stress. Being able to prescribe your brain time to rest is crucial for constant development and success. Nancy Duarte, principal at Duarte…

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