Onto 2021 Optimism with a Fresh Brand

Callosum Spark Ideas

Many are relieved to have 2020 approaching the rearview mirror. There is no doubt that this past year has been a roller coaster ride. As our daily lives saw a drastic change this past year, so did our brands, businesses, and relationships. At Callosum, we are determined to help you overcome obstacles you may have…

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Communication Is Key

Public Speaking Can Be As Zen As Forest Bathing Communication is essential in all societies and cultures. It allows us to form connections, influence decisions, motivate change, and build trust. Public speaking stands as one of the important and difficult forms of communication, yet is a vital skill. It affects everyday interactions with your work…

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Melanin Base Camp: #DiversifyOutdoors

We couldn’t predict the social injustices our country would face this year after centuries of oppression have plagued our nation. With this in mind, we sought out organizations that were dedicated to furthering inclusion in the outdoor recreation industry. In our research of social injustices, we were thrilled to find Melanin Base Camp as Callosum…

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Brainwaves: Oct 2020 edition

Your Company Can Help Change the World Today, I bring you insight on how to support purpose-driven brands and how to turn your business into one. You’ll find that and more in the video explaining how your company can take its first steps to make a social impact and the benefits it will bring. Then,…

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Callosum Is Protecting Our Winters

For starters, Callosum calls Vail, Colorado home which means that we are heavily invested, both figuratively and metaphorically, in this beautiful mountain town. When Callosum became members of 1% for the Planet, we knew partnering with Protect Our Winters, lovingly called POW, was the right choice for our business, our planet, and our future. What…

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Brainwaves: Sept 2020 edition

For people that want the best for their brand Today I bring you inside information on how we bring a brand to life. First, you’ll find a video explaining why it is important to nurture your brand and what we do to make it even stronger. Not convinced? Scroll down to see how we worked with…

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Callosum Client: Otero Taproom

Callosum is always enthusiastic to work with new brands. When the opportunity to help Wayfinder Coop with a robust new project came up, we were up for the task. Callosum founder, Clare, was offering complimentary Branding Office Hours – much like professor office hours – to the Wayfinder members. As happens when you hang around…

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As A Member Of 1% for the Planet

It’s no secret that, here at Callosum, we love to be outside. At the same time, as a business, the industry often sits inside working while using our planet’s precious resources for projects, events, and campaigns. Callosum is a member of 1% for the Planet to make up for this frustrating quandary. Read more about…

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We Value Our Values

We Value Our Values Blog Post Header Image

Callosum’s 2019 rebrand helped us answer our why, complete with a brand audit and even a new, meaningful logo. We knew that as we value our values, it would guide our growing brand. A 2019 Forbes article describes it like this: “By identifying your company’s core values, you can better define your culture — your…

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