Posts by Clare Hefferren

wardrobe tip: “One of the sexiest things a woman can do is to clean out her closet.” ~ Oprah Winfrey. Are women neglecting themselves to become superwomen? After catching an Oprah episode dedicated to renewing women’s sensuality through makeovers, I came away smiling. Paralleling Callosum’s consumer Closet Therapy service,ladies countrywide are being brought back to…

leadership presence tip: Your delivery of your speech or presentation will make or break it. Regardless of content and preparation it’s YOU that makes it memorable. Looking to make it stick? 1) Use examples to bring your points to life 2) Body language should be active [step away from the podium] 3) Speak slowly and…

leadership presence tip: Brand jargon can be endless. Focusing it down, the musts are: 1) Clarify your position. Define the single thing your company stands for [to your customers] that the competition lacks. Single is the operative word here. 2) Tell your story. Give your position an external expression by telling your best client story.…

leadership presence tip: In group settings it’s often difficult for newcomers to break into the group with ease. Utilize your personal signature as an invitation to chat. Wearing an accessory or unique piece of clothing provides an entry point for conversation. Bonus: it makes you memorable!

etiquette tip: Do you mind your manners? Taste a few tips: 1) Who calls back when disconnected on the telephone? When there is a poor phone connection or when you are disconnected, the individual who initiated the call is responsible for calling back the other party. 2) What is the proper time to arrive for…

leadership presence tip: Who are you? When addressing a client or audience, how do you appear? Confident. Sincere. Nervous. Uncertain. Professional. Sloppy. Knowledgeable. Unsure. To get an outside view in, consider videotaping yourself and tune in. Watch your gestures, ticks, infection, posture… Are you coming across the way you’d like to? I’d love to help…

wardrobe tip: Mixing prints can be intimidating, but done right is chic while stretching your wardrobe. Following the menswear trend, begin with a wide-leg tweed or plaid trouser. In the same color family, add feminity with a rich floral print blouse. Give patterns “air” by adding a belt or camisole.  Chilly? Layer a cardigan –…

wardrobe tip: When working with clients on creating a wardrobe, I often find a closet overflowing yet with “nothing to wear”. For most efficient shopping, keep in mind ratios. You should have, tops to bottoms, a 3 to 1 ratio. Although I personally love a killer pair of slacks, rarely are they remembered. With this in…

This month I have three close friends getting married. Talk about branding… A wedding is the ultimate outward expression of a couple. Envision a glass-ceiling gallery on the Cape, a French Bistro in an urban neighborhood, and sunset in the botanical gardens. What defines where to begin planning? It’s the energy. It’s the experience you…

Due to popular demand, the Callosum blog is now accepting comments! May the flood gates open and my brain burst forth. I welcome your comments and questions in regards to branding of your company and yourself. Fondly, Clare J. Hefferren, President