Posts Tagged ‘credibility’
Credibility and Conditional Language
Speaking Skills Tip | Last week Todd Smart spoke about building credibility at Illinois Technology Association Marketing Roundtable. My favorite take-away: When you use conditional language in presenting yourself you lose credibility. Listener can sense your lack of confidence. Eg. “IF we get that result for you…” vs. “WHEN we get that result for you….” Conditional language…
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