Posts Tagged ‘personal brand’
A Feast of Boden Joy: Autumn 2011
Insights to ladies fashion for Autumn 2011: When my Boden catalog arrives it brings me an instant smile. Boden is a British women’s, men’s and kids apparel and accessory line with a loving grip on life and a kindness to their customer base. Boden is more than smiling models; it’s a brand of genuine-ness. The flavor of fun…
Read MoreCredibility and Conditional Language
Speaking Skills Tip | Last week Todd Smart spoke about building credibility at Illinois Technology Association Marketing Roundtable. My favorite take-away: When you use conditional language in presenting yourself you lose credibility. Listener can sense your lack of confidence. Eg. “IF we get that result for you…” vs. “WHEN we get that result for you….” Conditional language…
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