Ineffective Brand Ambassador Implications

Let’s continue last week’s post in which we covered the Callosum value proposition (We specialize in People-First BrandingSM. We believe the individual should be the first representative of a brand, not the last brand representation. We make clients more effective by making them more impactful to the audiences that matter). This week I’ll explain how…

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Polished Fumble Leads to People-First Branding

As a business owner I wear many hats. This week I stepped back to look Callosum’s messaging. Inspired by our history, I share our story and welcome your comments. Where did People-First BrandingSM come from? With corporate experience in branding, fashion, graphic design and project management my brain thinks in brands and easily sees brand…

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