Blog
Featured Debate: Is Personal Branding Thriving?
When Callosum entered the Personal Branding / Human Capital arena in 2009 the term Personal Branding was fairly unknown. We were ahead of the curve and spent much time educating prospects, clients and our network. Now three years later Personal Branding has become a hot topic to debate. Depending on who you are speaking to the spectrum runs from…
Read Morebreak constraints to expand personal brand
Reading “Five Tips to Break Through Your Filter(s)” by the Harvard Business Review, I was struck by the oddity that as technology expands our comfort zone reduces. We align ourselves with those that think like us, which act like us, which make us feel normal. Living inside this “world” makes you feel warm and fuzzy. This is…
Read Morenetwork tickling to build brand equity
The tides have turned and quality relationships are back in style! Thankfully gone are days when people were viewed as revenue generators, numbers, bean counters and head count. We can thank the Great Recession for making us aware of the value of self-awareness. Today with a wealth of phenomenal people and services available, it’s the quality and the how of…
Read MoreLinkedIn Photo – Engaging or Absent?
Callosum talks about the importance of face-to-face communication. A first impression is easy to make and hard to fix if you stumble. Did you know there’s an insider’s pre-first impression? It’s your online profile photo. Consider this, you have two identical-qualification resumes in front of you. Both come highly recommended. One of the two will be…
Read MoreA Feast of Boden Joy: Autumn 2011
Insights to ladies fashion for Autumn 2011: When my Boden catalog arrives it brings me an instant smile. Boden is a British women’s, men’s and kids apparel and accessory line with a loving grip on life and a kindness to their customer base. Boden is more than smiling models; it’s a brand of genuine-ness. The flavor of fun…
Read MoreYour Zipper is Open
How often do you see someone’s tag hanging out? Zipper open? Skirt tucked into waistband? Do you tell them? It’s a tough position to be in. You have empathy, yet often our own embarrassed to tell them stops us from speaking up. [frame style=”modern” image_path=”https://gocallosum.com/wp-content/uploads/2019/12/Blog_Zipper_493by201.png” link_to_page=”” target=”” description=”” size=”banner_small”] An excerpt from Harvard Business Review…
Read MoreFriendly Fashion Intervention
When is it appropriate to make a fashion intervention? It’s common for me to be asked to stage a fashion intervention. It’s usually a friend referring to a friend. “Can you help her/him because I don’t know how to approach it?” Reality TV has shown us the surprise attack method of fashion intervention. I am…
Read MoreWomen’s Thought Leadership – Internal Social Networking
I attended a Women’s Thought Leadership event yesterday focused on self-promotion within the corporate environment. Regardless of the industry there were many statements that resonate with professional women and the necessity of building professional presence and consciously networking to gain exposure and increase chance of promotion. It is often asked when will women set the…
Read MoreEye of the Beholder
Whether a salaried employee, independent or in transition you know the necessity of networking. “But what if I’m shy?” Let’s start with how to make direct eye contact smooth and easy even if you are shaking in your boots. Etiquette guidelines show making direct eye contact will let the person you’re speaking to know you are…
Read MoreDefining brand identity
Have branding questions? Our educational posts will ease the brain strain. How Do You Define A Brand? An identifiable entity that makes a promise of value. A consciousness, an image, an awareness of your business. Your company’s personality. A physical and emotional customer experience which triggers creating a relationship between consumer and product/service. Giving product…
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