Posts by Clare Hefferren

speaking skills tip: When talking to a group it’s great to have direct contact with each of your listeners. Don’t make the mistake of maintaining eye contact with just one person. Doing this will stop the other members of the group from feeling engaged and thus listening. Instead focus on a different member of the…

client event: Please join me as Callosum client, Beta Boutique partners with Style Chicago to co-host an 11,000 piece HUGO BOSS sample sale for MEN & WOMEN up to 80% off retail price. Callosum is proud to be co-producing this fantastic event. I will be at the private Style Chicago Preview Shopping Party – shop…

Do you bring YOU to work? Have a separate professional and personal persona? Karma chameleon will tell you it’s an unhealthy way to live! Not only is it lonely, it’s destructive to your career and personal life. Yes, it’s appropriate to leave the hi-tops, Halloween costume and personal Facebook photos are home, but bring your…

leadership presence tip: It’s not uncommon for women to feel beauty deters them from being taking seriously in the workforce. A common reaction is to ‘create flaws’ in order to be respected; however, de-feminizing or joining the ‘boys’ in old school bonding behavior will only further diminish your effectiveness as it leaves the TRUE YOU…

speaking skills tip: Nerves got the best of you in a meeting or pitch? When client asks a question, give yourself a moment to think before responding. Inexperienced sales/account members feel the need to respond immediately – or risk being perceived as unknowledgeable. In fact, it’s just the opposite! A quick response often leads to…

leadership presence tip: Is your staff a good investment? Are you making the most of them? Are you letting go of the right ones? Investing in professional development training as a leg of your corporate brand development is a money-savings venture. In comparison, on-boarding costs are budget breaking. “…A company invests as much as $75,000…

leadership presence tip: Crains reports IL unemployment rate to be 9.1% – the highest since 1985. What to do? Are you considering the YOU beyond your stellar resume? This is the HUMAN part of branding Callosum focuses on – professional branding. Stay optimistic and engaged to present yourself in a good light. With millions of…

leadership presence tip: It’s par for the course and a place to stand out. Are you search-engine optimized for a professional image? It’s an element not to be ignored. Prospective clients, colleagues and vendors will “google” a name to learn more. Like it or not, this will pull up all the public desires and dirt…

speaking skills tip: All you have is your word. Will your word stand up not only in court but also in your client’s eye? On the heels of the Blagojevich scandal, let’s talk integrity. It may be considered a sixth sense and vital interpersonal skill of your personal brand. When you speak do your words…

Callosum Creative Experts Teach Company Leaders How to Make Every Client Interaction Meaningful Press Release 3/24/09 Chicago, IL — Callosum Creative Ltd. has assembled an acclaimed team to support the company’s People-First BrandingSM program. With more than 70 years of collective experience, Callosum has the know-how to significantly increase the productivity and influence of three…