Posts by Clare Hefferren

leadership presence tip: Entrance fee required. Are you worth the ticket price? If you were to charge a fee for clients to experience YOU, what would you do differently? What would ensure they’d feel the price was worth every dime?

client relations tip: There’s a sure way to make each email/newsletter is a memorable experience. Pretend that customers are paying to receive your messages. Strategies to help you create value: 1) Group important details, like an order confirmation, in the upper right corner. 2) Include complete contact information for your customer service department including hours.…

wardrobe tip: With budgets slim, how to stay on top of fashion trends without emptying your pocketbook? Take a stroll through your closet. With an objective view, you’ll be amazed at what you can stir up. Ladies, transition your summer wares by adding layers [tights, gloves, scarves]. Mix Summer sheers and silks with Fall tweeds…

leadership presence tip: How much have you invested in marketing collateral? Gazillions it seems. Unfortunately what is often overlooked is a focus on the people who carry your brand around every day. It’s the receptionist, the field sales reps, the account execs, the interns… Every word, outfit, manner, posture they “utter’ is part of your…

leadership presence tip: Brands need a strong, memorable identity to stand out from the crowd, but to stay alive, must change with the times. Falling in or out on an almost daily basis, keeping brand identity relevant and desirable is major. It’s time to change when your identity has dated to an extent that it…

client relations tip: It’s one thing to toot your own horn, it’s another to have your clients do it for you. Allow client testimonials speak volumes for your business [and literature and web site, speaker sheet, reference sheet]. It’s adds a personal touch. Hesitant to ask clients for a testimonial? Make it a part of…

client relations tip: Studies show potential clients must emotionally connect to establish trust before they are willing to purchase services. It’s the human element of branding. Often this requires being personally seen and heard. Credentials aside, you must present well. Increase your odds of clients in the door by utilizing online media to reach your…

leadership presence tip: It’s been said the Web “Version 1.0” was about the static web site. We’ve entered into “Version 2.0” with the introduction of social networking. No longer is it enough to have a site, it must be interactive, value-based and connected to the social networks [FaceBook, You Tube, LinkedIn, Spoke, MeetUp]. Commonly perceived…

Today is an EXCITING day! As promised, we have unveiled our newly expanded & branded web site. We’re walking our talk and keeping ahead of The Jones. Be sure to stay plugged in as site content will update weekly [Friday blog post] and semi-annually [case studies]. To receive “Brain Food” quarterly for the latest branding…

client relations tip: Marketers say “stay in touch with your customers, so you stay at the top of their mind when needs arise”. Many have chosen the digital newsletter route. Fantastic; however, do you want yet another newsletter? It’s equally important to provide VALUE to your customer. Tip: rename the e-marketing piece “Quarterly XYZ Tips”.…