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Freckle Face
Hiking this past weekend, I paused and stepped to the side of the trail to let a father and young daughter pass as they were headed up and I was headed down (Hiking etiquette = thou who is working harder has the right of way). As she saw me, she stopped dead in her tracks…
Read MoreBusiness Starter Kit
April 2013: Highlighted Service For Companies: Know your brand doesn’t represent you well? Struggling to market your business consistently? Ideal for a new or small-business, Callosum offers Business Starter Kit services for a monthly retainer. Service includes concept and exception of marketing strategy, SWOT analysis (strength, weakness, opportunity threat), digital newsletter, blog, and social media. For complimentary…
Read MoreA professional uniform – friend or foe?
I received an email from a colleague today. He posed an interesting question: ” I’ve been thinking of something and thought I’d ask your professional opinion. I was looking at a catalog for a furniture company and saw a closet where everything was the same (several of the same shirts, same pants, etc) and it was…
Read MoreA Surprise Phone Call – Spreading Values
Have you made an impact on someone’s life? I recall an assignment where I was to determine three people that had made the biggest impact on my life and reach out to them to thank them and make sure they knew it. Mine are my college graphics professor, George Ramsey; childhood friend, Cathy Baranay Kastens…
Read MoreBeat the Heat – Menswear Suiting Options
Trying to beat the heat? It’s quite the hot topic. A client reached out to me for a solution for her husband who’s melting in his suiting. Ditch the suit or die? In a casual workplace you’re fortunate to swap out short sleeves, lose the tie or rock the slide. Unfortunately some industries and firm…
Read MoreWord Association – Callosum or Colostrum?
I have a funny story to tell. I was getting acquainted with a new colleague. After an hour of talking and sharing our businesses, she asked, “Where did you come up with your company name? I presume you bought the company since it’s not your last name.” I explained that I founded the company and…
Read MoreElevator Etiquette
Office etiquette is ever evolving. Forbes’ Susan Adams reviews 301 Smart Answers to Tough Business Etiquette Questions by Vicky Oliver. We agree one of the most troubling etiquette problems is the advancement of gadgets that offer the user the ability to ‘check out’ regardless of the surroundings. It’s rude to have your nose in a smartphone or…
Read MoreDress Like a Power-Player
Distracted by the unkempt facial hair you struggle to listen to the rather important presentation being given by your co-worker. Human beings are naturally, and acutely, receptive at picking up stimulus cues from their surroundings. Cues being sent out generate an emotional stimulus from the receiver. The sender may control the positivity or negativity of…
Read MoreExecutive Presence: The Right Kind of Attention
The Corpus Callosum facilitates the brains hemispheric communication. However, no physical neural fibers exist in society that facilitates human-to-human communication and attention. If maintaining attention from others were as effortless as sending a neurological signal, we would not only maintain attention, we would command it. As John Hagel III and John Seely Brown of Harvard Business Review share in, Five…
Read MoreTop Ranked Leadership Through Personal Branding
For consecutive years Callosum has ranked Southwest Airlines as a favorite when referencing creative and effective corporate personal branding campaigns. As a result, it comes as no surprise to us that Chief Executive has ranked Southwest Airlines fifth among the “40 Best Companies for Leaders 2012: How Top Companies Excel in Leadership Development.” The top five companies…
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