Blog
Polyvore: A Personal Branding Tool
I have a short story to share today. Polyvore is an online tool I use for Callosum wardrobe consulting clients. Today I created a style set for a client who is: a sales executive, athlete, mom of a 9 month old, works at home, wife, earning a degree in the evenings and vacationing at the Cape.…
Read MoreTop 10 Branding Mistakes
Have branding questions? Our educational posts will ease the brain strain. Not thinking analytically. Many companies think of branding as marketing or a catch phrase or a logo. A brand warrants attention on a consistent basis, represents something your audience wants but doesn’t get from your competitors. Not maintaining your brand. Too often, in a…
Read MoreAre Dress Codes Stepping Over the Line?
From CNBC, Dec. 15, 2001 Wear Flesh-Colored Underwear, UBS Tells Employees. My thoughts? While UBS perhaps took the details too far, what unfortunately gets passed over is “why” a company creates a dress code. It is not to make employees feel imprisoned, take away rights or create robots. UBS appears to be tightening code on areas…
Read MoreImprove Personal Image in 3 Easy Options
How does your image development directly correlate to success? I have a perfect story to share. This week one of my favorite clients quit her job. Imagine doing that in this economy. Why did she quit? She was recruited by a competitor. Word spread that she is a leader, a rainmaker, a brand ambassador for…
Read MoreYou Can Have It All
I imagine you have noticed Callosum is swirling with excitement around Count Me In and their commitment to growing women-owned businesses. I have just returned from the San Francisco conference and would like to share my favorite take-aways. Enjoy! • “You can have it all, if you don’t do it all. “ Nell Merlino (delegate,…
Read MoreWhat is People-First Branding?
Transforming individuals into focused brand ambassadors who drive competitive advantage, loyalty, profits and enthusiasm one client interaction at a time through a combination of talent, training and image development. Our bundled programs include soft skill workshops and individual coaching in the channels of: Leadership Development Executive Presence Wardrobe/Grooming Speaking Skills Business Etiquette
Read MoreMake Mine A Million Recipient
Callosum is thrilled to share we were chosen as 1 of 5 winners of the micro Make Mine A Million competition by Count Me In! We are so very grateful for your support. We will be attending the annual conference in San Francisco Nov. 7-9, 2010. Please let us know if you’ll be there as well.…
Read MoreBreakdown Growth Barriers
Our final post on the messaging behind People-First BrandingSM: Last week discussed how breakdowns show up personally and professionally when an individual has ineffective interactions. This week we discover the business implications. It may show up in a variety of ways including: a lack strategic business alignment, questionable real-world needs linkage; programming for programming sake;…
Read MoreIneffective Brand Ambassador Implications
Let’s continue last week’s post in which we covered the Callosum value proposition (We specialize in People-First BrandingSM. We believe the individual should be the first representative of a brand, not the last brand representation. We make clients more effective by making them more impactful to the audiences that matter). This week I’ll explain how…
Read More“The Human Element of Branding” @ Illinois Technology Association
7:30 – 9:00am | Illinois Technology Association – Marketing Roundtable. – “The Human Element of Branding”. Guest Speaker, Clare Hefferren of Callosum Creative. Each and every time your associates come in contact with clients, an opportunity exists to build relationships and loyalty, promote your firm’s brand message, and identify additional client challenges and revenue opportunities.…
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